Bachelor of Business Administration (BBA)

Introduction

Purbanchal University is established by the Purbanchal University Act 1994. The university has been operating
more than 85 academic and professional programs of undergraduate and graduate level all over Nepal through
its constituent and affiliated colleges. The university with a mission to establish as a leading university of
academic excellence is working to introduce new programs or updating existing programs.
The Faculty of Management (FOM) of Purbanchal University offers professional, functional and practical
programs and courses. The courses are designed according to the need of the country and the international trend
in management education.
The main objective of FOM is to contribute to the development of efficient and capable manpower for the
business, government, and social sectors. FOM is continuously involved in developing and upgrading its
curricula, teaching methods, and examination system. Its programs are designed with greater degree of
flexibility that allows the incorporation of the latest development in theory and practice of management.
Presently FOM is offering fourteen programs in Bachelors, Masters and PhD level.
The BBA program of Purbanchal University is a full-time program directed at preparing professional managers
for the business and non-business sectors. The program’s focus is on developing managerial and entrepreneurial
capabilities of students through the curricular and co-curricular activities. The BBA program specifically aims
to :

1. To provide adequate basic understanding about Management Education among the students.
2. To prepare students to exploit opportunities being newly created in the Management Profession.
3. To train the students in communication skills effectively.
4. Inculcate knowledge, skill, and attitude in students so that they become scientifically approached, result oriented,
   and socially responsive management professionals.
5. To inculcate Entrepreneurial skills.

Eligibility for Admission

The candidate applying for BBA program must have

1. Successfully completed a twelve-year schooling or its equivalent from any University, board or
   institution recognized by Purbanchal University.
2.  Secured at least 40 % in the 10+2, PCL or equivalent program.

Curricular Structure

The BBA program has been designed at 120 credit hours with 40 course components including internship. Each
course component has a weight of 2 or 3 credit hours requiring a minimum of 32 or 48 direct class contact hours
per semester and 5 credit hours for Internship. The course structure of the program is as follows :

a) Foundation Courses                                                                                                                                                               18 credit hours

The BBA program requires a strong foundation in basic communication skills, business mathematics and
statistics and fundamentals of economics to analyze business problems and environment. The following six
courses of three credit hours each have been included for this purpose.

        1. FO-111: Business Mathematics
        2. FO-112: English
        3. FO-113: Business Economics
        4. FO -121: Business Communications
        5. FO -122: Macro Economic Analysis and Policy
        6. FO -123: Business Statistics

b) Core Courses                                                                                                                                                                                  76 credit hours

The program provides core courses on general management and functional areas so that students understand the
diversity and interrelationships of business issues and problems. The following twenty six courses have been
included as core courses of which some are of three and others are of two credit hours :

        1. MGT-114: Financial Accounting-I
        2. MGT-115: Principles of Management
        3. MGT-124: Principles of Marketing
        4. MGT-125: Financial Accounting-II
        5. MGT-131: Cost and Management Accounting
        6. MGT-132: Business Finance
        7. MGT-133: Database Management System
        8. MGT-134: Marketing Management
        9. MGT-135: Business Environment of Nepal
        10. MGT-141: Business Law
        11. MGT-142: Financial Management
        12. MGT-143: Taxation and Auditing
        13. MGT-144: Human Resource Management
        14. MGT-145: Quantitative Techniques for Business
        15. MGT-151: Research Methodology and Report Writing
        16. MGT-152: Production and Operations Management
        17. MGT-153: Banking and Insurance
        18. MGT-154: Project Management
        19. MGT-155: Organizational Behavior
        20. MGT-161: Management Information System (MIS)
        21. MGT-162: Public Finance
        22. MGT-163: Total Quality Management
        23. MGT-164: Tourism Management
        24. MGT-165: Entrepreneurship Development
        25. MGT-171: Supply Chain Management (2 Cr)
        26. MGT-172: E-commerce (2 Cr.)

c) Capstone Courses                                                                                                                                                                                   6 credit hours

BBA students develop a comprehensive and strategic perspective through the following two capstone courses:

        1. CAP-181: International Business
        2. CAP-182: Strategic management

d) Specialization Area Courses                                                                                                                                                             15 credit hours

Specialization area courses have been designed in five major areas for in-depth knowledge in the area. Students
develop specialized expertise in their specialization area. Students are required to take five specialization
courses (from selection of six) from a selected area. Currently, five specialization areas (Finance, Marketing,
Human Resource Management, Accounting, and International Business) are offered to the students.

Marketing
        1. MKT-171: Specialization 1-Consumer Behavior
        2. MKT-172: Specialization 2-Advertising and Sales promotion
        3. MKT-183: Specialization 3-Sales and Distribution management
        4. MKT-184: Specialization 4-Marketing of Services
        5. MKT-185: Specialization 5-Brand Management
        6. MKT-186: Specialization 5-Retail Management

Finance
        1. FIN-171: Specialization 1-Capital Structures
        2. FIN-172: Specialization 2-Working capital Management
        3. FIN-183: Specialization 3-Financial Institutions and Market
        4. FIN-184: Specialization 4-Financial Derivatives and Risk Management
        5. FIN-185: Specialization 5-Capital Investment and Financing Decisions or
        6. FIN-186: Specialization 5-Security Analysis and Portfolio Management

Human Resource Management
        1. HRM-171: Specialization 1- Designing and Managing HR system
        2. HRM-172: Specialization 2- Training and Development
        3. HRM-183: Specialization 3-Organization Development
        4. HRM-184: Specialization 4-Leadership and Team Building
        5. HRM-185: Specialization 5-Industrial Relations
        6. HRM-186: Specialization 5- Conflict management and negotiation

Accounting
        1. ACN- 171: Specialization 1-Advanced Cost Accounting
        2. ACN-172: Specialization 2-Advanced Management Accounting
        3. ACN-183: Specialization 3-Taxation Practices in Nepal
        4. ACN-184: Specialization 4-Auditing
        5. ACN-185: Specialization 5-Budgeting
        6. ACN-186: Specialization 5-Company Accounts

International Business
        1. IBM-171: Specialization 1-International Marketing
        2. IBM-172: Specialization 2-International Finance
        3. IBM-183: Specialization 3-Cross-cultural negotiations
        4. IBM-184: Specialization 4-Export Promotion Management
        5. IBM-185: Specialization 5-Forex Management
        6. IBM-186: Specialization 5-Foreign Language (Any one UN language except English)

e) PRO 400: Internship                                                                                                                                                               5 credit hours

1. 4 Years/8 Semesters